DBS Marina Regatta

DBS Marina Regatta by DBS Bank is an annual signature event, where the bank hosts events around a dragon boat race and encourages Singaporeans to bask in the sun and get active.

The 2017 DBSMR had a repertoire of activities, ranging from a weekend market, fitness classes, brunch pop-up stores, dance party, and a ninja-warrior style obstacle challenge.

The aim for the social content was to reach out to DBSMR's young professional audiences by selling the idea of fun-in-the-sun weekend activities, not unlike what you would find in Bali or other beach resorts.

Role

Content Planner

Graphic Designer