NYUTV x Verbatim Performance Lab
Research Communication Design, Animation on After Effects, 2018
Background & Objectives
In Fall 2017, NYU-TV together with NYU Steinhardt’s Verbatim Performance Lab collaborated on two projects: Lauer/Conway Flip & Moore/Jones Challenge. These projects use documentary verbatim theatre technique to investigate preconceived notions and biases in political, cultural, and social issues.
I was tasked to design a video loop for a research showcase that would illustrate:
what the 2 projects are about
the technicality of the recording
The brief was to create a fairly but not overtly expositional design, but the viewer would still be able to glance at the video and understand what the projects are all about.
There are 3 screens: leftmost is a loop of Lauer/Conway Flip videos, the center is the expositional loop, and rightmost is Moore/Jones Challenge video.
Description & Recording Technicality
The recording equipment (cameras & switchers) are illustrated in line drawing style, to not draw attention away from the recordings
Video feeds are simulated using colored dots
Dots are also used to indicate the output of the switchers
This project reenacts a February 14, 2017 “Today” show interview between Matt Lauer and Kellyanne Conway, but played by actors of different genders.
The key idea this project proposes is that even if a woman and a man communicated the same words in the exact same communication style, the way you perceive them would still be affected by your notion of gender roles.
Table design for easy comparison.
The Lauers & the Conways are arranged in a column.
Each row is every possible gender combination.
In the 2017 special election in Alabama, Roy Moore (Rep) had refused to engage Doug Jones (Dem) in a formal debate. In this project, the creators gathered various existing media interviews of the two on different topics, recreated them using the verbatim technique, and arranged the clips into a video of a “debate” that could have taken place.
Political party indicated by the dual-tone of the footage
The name is labeled in the color as the tone, while the original picture is turned into B&W to not attract much attention while still being explanatory.