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NYUTV x Verbatim Performance Lab

Research Communication Design, Animation on After Effects, 2018

Background & Objectives


In Fall 2017, NYU-TV together with NYU Steinhardt’s Verbatim Performance Lab collaborated on two projects: Lauer/Conway Flip & Moore/Jones Challenge. These projects use documentary verbatim theatre technique to investigate preconceived notions and biases in political, cultural, and social issues.


I was tasked to design a video loop for a research showcase that would illustrate:

  1. what the 2 projects are about

  2. the technicality of the recording


The brief was to create a fairly but not overtly expositional design, but the viewer would still be able to glance at the video and understand what the projects are all about. 


There are 3 screens: leftmost is a loop of Lauer/Conway Flip videos, the center is the expositional loop, and rightmost is Moore/Jones Challenge video.

Description & Recording Technicality

  • The recording equipment (cameras & switchers) are illustrated in line drawing style, to not draw attention away from the recordings

  • Video feeds are simulated using colored dots

  • Dots are also used to indicate the output of the switchers

Lauer/Conway Flip

This project reenacts a February 14, 2017 “Today” show interview between Matt Lauer and Kellyanne Conway, but played by actors of different genders.


The key idea this project proposes is that even if a woman and a man communicated the same words in the exact same communication style, the way you perceive them would still be affected by your notion of gender roles.


  • Table design for easy comparison.

  • The Lauers & the Conways are arranged in a column.

  • Each row is every possible gender combination.

Moore/Jones Challenge

In the 2017 special election in Alabama, Roy Moore (Rep) had refused to engage Doug Jones (Dem) in a formal debate. In this project, the creators gathered various existing media interviews of the two on different topics, recreated them using the verbatim technique, and arranged the clips into a video of a “debate” that could have taken place.


  • Political party indicated by the dual-tone of the footage

  • The name is labeled in the color as the tone, while the original picture is turned into B&W to not attract much attention while still being explanatory.

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