Read prior analysis here. //Edit: a revised flow with stationary CTA button and subtler page transitions: Goal of Redesign Give more clarity to user where they are in the purchasing process. Keep user happy when they switch from browsing for items to managing their shopping cart. Make removal/editing of item less confusing. 1. Shopping Cart Dropdown Dropdown - Principles Overlay: shopping cart is a layer "above" browsing Choreography: shopping cart screen scales from small to

Why Amazon Mobile Checkout Flow Shopping involves a rather complex decision making process: comparing prices, visual evaluation, vendor evaluation, etc. The space / screen estate on mobile devices is very limited. How do you then accommodate and/or streamline the complex process of shopping? I genuinely want to shop for male romper(s) for the summer. My Experience with the App's Checkout Flow Download chart's PDF here. Short-Term Suggestions for a Better Experience 1. The col

"Having Fans Means Needing Fans" - Zoe Fraade-Blanar & Aaron M Glazer Concept The piece is an exploration of how far can a relationship between a fan and a celebrity be taken. It is the last part of a 3-part study on fandom culture (see first part here). In the era of social media, fans now have access to celebrities' personal lives. The celebrities, in turn, leave trails for their fans in the form of interviews, social posts, and symbolisms in their work. Fans need their cel

Last week I created a housing prototype and had a play testing session with fellow ITPers. But before I went onto listing down what I learned from the session, here's a recap of my final project: The ❤️ Machine – A Tamagotchi but instead of a virtual animal pet, it's Taylor Swift in a box. Box size is tentatively 3x3 inches. The idea is to play on the culture of fandom, where usually the object of obsession (the idol) is unreachable and unattainable, but in this case, the obs

Elliptical is a machine that looks like this: Ellipticals are used for cardio exercise in gyms or fitness centre. Typically the duration of usage is between 10-30 mins long (NYU gym has posters everywhere stating that the maximum duration is 25 mins). These machines are typically put in a row (or rows), so you can usually see other people operating and using the machine before you try them (and sometimes you get intimidated by how hardcore and sweaty they look). Usage assumpt

This post was edited because... I wrote it before I went through the readings! The word "interaction" has the prefix "inter-", which denotes a between state, and it implies reciprocality of actions. An interaction, therefore, require each party to be able to affect each other, and does not count a one-way causal relationship. In the context of contemporary society, I think it is interesting to discuss the different layers of interaction and the power held by humans over their